demure was created from the desire to turn everyday haircare into a soft, elevated ritual. Combining thoughtful formulas, nourishing ingredients, and a clean minimal aesthetic, the brand is designed to care for every strand with balance, softness, and simplicity. Rooted in the belief that true beauty lives in the subtle details, demure brings a calm and refined approach to modern haircare.

Tutzret was born from a desire to bring the spirit and simplicity of the kibbutz into the heart of the city. Through design, I wanted to translate that feeling into something fresh, accessible, and rooted in local values - creating an everyday experience that feels natural and alive. The visual language is bold, colorful, and vibrant, celebrating freshness, authenticity, and connection to the land.

How many times have you signed up for a subscription, forgotten about it - and only realized when the charge showed up? That frustration inspired me to design this app: a simple way to keep your subscriptions in check-everything in one place, clear expenses, and full control over what you’re paying for.

Nalu is a feminine activewear brand inspired by soft movement and natural flow. Each piece is designed to sit gently on the body, following curves and motion without effort. Our approach is simple: ease, fluidity, and the quiet strength that comes from feeling comfortable in your own skin.

Ophie is a lip gloss line created for teenagers, women, and anyone who wants to care for their lips and feel good in their own skin. Designed as a daily essential, Ophie combines comfort, hydration, and a touch of color to elevate everyday moments.

Ken LaZaken is a nonprofit organization dedicated to supporting the rights, welfare, and wellbeing of seniors in Israel. As part of this project, I reimagined and redesigned the website to better serve its audience.