Tutzret was born from a desire to bring the spirit and simplicity of the kibbutz into the heart of the city. Through design, I wanted to translate that feeling into something fresh, accessible, and rooted in local values - creating an everyday experience that feels natural and alive. The visual language is bold, colorful, and vibrant, celebrating freshness, authenticity, and connection to the land.

Ophie is a lip gloss line created for teenagers, women, and anyone who wants to care for their lips and feel good in their own skin. Designed as a daily essential, Ophie combines comfort, hydration, and a touch of color to elevate everyday moments.

Nalu is a feminine activewear brand inspired by soft movement and natural flow. Each piece is designed to sit gently on the body, following curves and motion without effort. Our approach is simple: ease, fluidity, and the quiet strength that comes from feeling comfortable in your own skin.

How many times have you signed up for a subscription, forgotten about it - and only realized when the charge showed up? That frustration inspired me to design this app: a simple way to keep your subscriptions in check-everything in one place, clear expenses, and full control over what you’re paying for.

Ken LaZaken is a nonprofit organization dedicated to supporting the rights, welfare, and wellbeing of seniors in Israel. As part of this project, I reimagined and redesigned the website to better serve its audience.